Probably not. ELK-style log analysis tools benefit from having messages follow a consistent schema. Using a variable as a key makes indexing much more difficult, and can make it impossible to detect patterns where (for example) a single error appears sporadically across many different values of "thing".
If "thing" were a variable with a small cardinality (like a class name or an enumeration), that might change matters. But I'd still be reluctant to do that; having the two values available in separate fields, rather than as a single key/value pair, is a lot more flexible.
Oh, sorry if I was unclear, I wouldn't do that. I was just suggesting that it was closer to the original log message design. :) I'm a massive structured logging fan and have used it for quite a long time. In go I've used zerolog mostly, but I bring structured logs to whatever language I'm working with.