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by ethbr1
1034 days ago
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Oracle, SAP, Adobe, VMware, Intuit, AutoDesk, Activision Blizzard, Epic Games, Electronic Arts, just to list a few still surviving companies. Microsoft absolutely expands into areas it considers strategic profit or capability centers. E.g. office productivity, web browser, database, gaming, etc. But they, and especially early/smaller Microsoft (90s-00s), left a ton of money on the table for the good of the platform. Because they realized they couldn't do it all and be best-of-everything. The fact that Microsoft can deploy its level of resources (e.g. crush Lotus) when they decide to doesn't mean that they always decide to. |
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SQL Server, Dynamics, TrueType/Silverlight, Hyper-V, Microsoft Money, Softimage was owned by MS, Activision are in the process of being bought by MS, Epic and EA both compete with MS.
In the case of the above Microsoft has tried to compete with, kill, or acquire all of them. That's using others to do the hard work of market discovery.