[javajosh]

Thank you for the response. I will spend some more effort reading your site and related documents. I have a similar problem communicating the value and content of a project myself in the p2p web space. I'm not as far along as y'all. My audience will likely be programmers at first so I'm going to focus on them - and that audience wants to be able to identify what a thing is as fast as possible. I'm a big fan of informal communication, but with this I've found that going out of my comfort zone to be more formal has had a good impact on comprehensibility. Informality is there, but in small doses. I think this helps underscore the seriousness of the endeavor, too, as old-fashioned as that seems.