[xavxav]

> It sounds like a profound wisdom and on a very surface level it does make sense, but think of this: if you can assess that a measure is a bad one, this means that you have your own intrinsic preferences, otherwise you wouldn't be able to tell that!

That assumes that the ones working towards a specific KPI are both the ones noticing the metric is bad and that their are noticing it before the negative consequences have destroyed their product / company.

Often when the issue of optimizing to KPI comes up, it seems that exterior people notice the problem but not interior ones, or otherwise the issue is noticed after the fact but not before a meaningful change could be affected.