[pndy]

Perhaps some people are so conditioned to paying for optional premium stuff that they feel better doing so and see themselves as above those who don't drop a single penny. You know, it's like showing-off wealth IRL by wearing top brand clothes and shiny jewelry etc. Just a guess.

[KomoD]

What? Some people just like the extra features and think it's worth it, and some don't. It's not comparable to expensive clothes or jewelry