| "Collaborative filtering", "using past activity and stated preferences to guide us" I can't think of areas Amazon does worse in today than these two areas. Reviews are so untrustworthy they are just noise. Those coffee beans I ordered a month ago? I have to go back to my orders page, search (and for some reason their search is dirt slow) - then wade through unrelated products to finally find them. But oh, hey, you just bought a vacuum cleaner? I know what you would really like! MORE VACUUMS! I guess they innovated on those two areas in 1998, and then since then the only thing they did was remove the `review-count-rank` sorting option so their AI can suggest Amazon Brand products. |
This is a common refrain, but I would be amazed if it weren't backed up by data and I anecdotally fit into the mold. If I buy a product that I really like, then I'm likely to buy it again to give as a gift to friends. If I buy something like a a vacuum and I don't like it, then I'm likely to buy a different model that better fits my needs. It seems silly when you aren't interested in buying another one of whatever item you bought, but there are multiple legitimate reasons that people would want to.