[insonable]

i think eipi10_hn's point is that from the very beginning of designing/imagining the web, those involved wanted to make it a user-controlled experience. so the disconnect here is between two views: a) there is an obligation to support sites by watching ads or b) content providers should know defining principles of this medium dictate that users can block/change/etc so they support content with blockable ads at their own risk. Under b) users blocking ads is ethical whereas sites trying to circumvent ad-blocking are acting unethically. Both stances have merits it seems to me.