[gregshap]

It is intended as a cultural and literary reference. As an american english speaker I would say it's a play on the phrase "That dog don't hunt" meaning something will not work. I would consider this to be a 'country' saying not AAVE but I'm not a linguist. More broadly the title mirrors a southern american dialect structure of "[This|that] X don't Y". The article calls it a "Huck Finn style adventure" Huck Finn being the protagonist of famous Mark Twain novels that are famously written with dialogue in AAVE and other southern American dialect.

[JorgeGT]

Maybe also a "Twain-version" of the title of Farley Mowat's novel The Boat Who Wouldn't Float?