And BAC is also down -30.2% if you started at one full year from today, or -80% if you go back 5 full years. You can find a way to make almost any stock look attractive if you choose the right starting point.
I don't think his starting point is arbitrary - the article referred to BAC at around 5 in December. Since the beginning of December when it closed at 5.53 BAC has beaten the Vanguard financials ETF by over 59 points (and SPX by over 67).