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pg, thanks for bringing this up! It's actually a really dense topic, and there are a bunch of ways to look at it. Having done an increasing amount of public speaking over the last few years, I can say from experience that there are a lot of dynamics at play. I think you are absolutely correct, prewritten speeches, even if memorized, rarely translate well into a live speech. They usually come off as either forced, too structured, and feel like a movie that's been hastily adapted from a book. There's a reason for the saying "it's 10 percent what you say and 90 percent how you say it." Written versus spoken words convey different things. When you're giving a talk, or listening to one, there's a sort of energy exchange that happens. A really good charismatic speaker can make every person in the room feel like they are being directly spoken to, regardless of what the topic is (Bill Clinton is famous for this). Someone who has just been in the presence of a good speaker might not remember every word in the talk, but they have a sense of personal empowerment and motivation to go do or be something. The written word, on the other hand, can trigger those emotions, though it engages on a different level. It's an individual, rather than a group relationship. If you're in a crowd watching a good speaker, you're sharing that experience with everyone in the crowd. If you're reading a book or essay, you're sharing that moment specifically with the author, and perhaps with the topics or characters in the essay. A lot of good speakers and writers alike will formulate a narrative that people can relate to. One of my favorite examples of this in writing is Charles Petzold's book "Code", where he demonstrates how to create a basic computer, from the ground up. The book in itself is a sort of story, where the main caricature is the advances in logic and thought over the years. He manages to take a topic that is often dry and boring (truth tables? binary arithmetic?) and creates a form people can relate to. There's also a lot to be said for confidence. If a speaker is confidence, people in the room will entrust them with a sense of authority. If a writer is confident, I'm more likely to continue reading on. To describe confidence in a writer... if you consider a speaker's ability to sidestep "um" and "ya know", and their control either to not ramble offtopic or to quickly bring their ramble full circle back to the topic at hand, then also look at a writer's ability, rather than stumbling around with words, to grasp them and use them with a magician's mastery. That is, they've gotten past memorizing the alphabetic building blocks, and began to create more elaborate form and structures. Ok, now I want to write an essay on this... :) |