[entangld]

When we need to expand our ideas to the masses, however, the focus becomes less on what the idea is, and more on how it's delivered. Preying on emotion, sequential logic, and subliminal notes, sometimes even the worst of ideas are promoted as good ideas.

An idea is a signal. It's difficult to send complex signals over long distances while maintaining fidelity. We have to focus on the delivery. So we engage our audience emotionally to get them to listen and repeat messages we want people to understand. Subtle abstract notions are even difficult to deliver at close range. How difficult would it be to deliver one to a crowd without adding more energy (emotion) or simplifying it.

We shouldn't always blame people for not understanding. Sometimes there are good reasons for doing things the way we do them.