[j45]

I have found speaking to be much more about introducing the dots to the audience and letting them connect the dots themselves. To do this the dots have to presented in a very simple form. Sometimes over simplified.

Good writing, goes a step further. Introducing clear ideas in short form, and then expanding on each is much more indicative of writing that helps explain ideas. Especially in Tech/Creative/Startup/Media/Design circles, you have a bit more liberty to do some of the dot connecting for your readers.