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by ckuehne 5210 days ago
An opinion by Nassim Taleb on the subject (posted on his facebook page):

"I have been told by conference organizers and other rationalistic, empirically challenged fellows that one needs to be clear, deliver a crisp message, maybe even dance on the stage to get the attention of the crowd. Or speak with the fake articulations of T.V. announcers. Charlatans try sending authors to “speech school”. None of that. I find it better to whisper, not shout. Better to slightly unaudible, less clear. Acquire a strange accent. One should make the audience work to listen, and switch to intellectual overdrive. (In spite of these rules of thumb by the conference industry, there is no evidence that demand for a speaker is linked to the TV-announcer quality of his lecturing). And the most powerful, at a large gathering, tends to be the one with enough self-control to avoid raising his voice to be noticed, and make others listen to him."

3 comments

One of my favourite perks when I worked at the Guardian is that any employee can go along to the morning editorial meetings. They were absolutely fascinating - a 40 minute meeting where the editorial direction for the day's newspaper is fleshed out, by an extremely smart and well informed group of people, with absolutely nothing dumbed down.

One of the thing that really struck me about those meetings was how Alan Rusbridger, the newspaper's editor, set the tone. He has a relatively quiet voice, and as a result the room stayed quiet enough that you could almost hear a pin drop. When he spoke, everyone listened intently. This influenced the whole meeting - people never spoke over each other, everyone paid full attention and a huge amount of information and discussion was covered effectively in a very short space of time.

I call this the "Godfather" demeanor. It's common among powerful males. I once read an article about a big gang leader in prison and the writer noticed that he had to lean forward to hear what the leader was saying.

They will talk very quietly and unclearly without regard to whether you can hear them or not. When the room is silent and everybody is listening intently, you can't help but think that what they have to say is very important. More so than if they were to speak loudly and solicitously.

It's interesting that Talib is consciously advocating this affectation.

I guess there is a certain kind of leader who gains credibility through actions rather than speech. Some leaders try to rouse you through speech -- e.g. Barack Obama definitely leans on his oratorial skills. Others do the opposite -- Larry Page for example. He mumbles, and he doesn't care to repeat himself. It's everyone else's job to figure out what he's saying.

"...whisper ... slightly inaudible, less clear... strange accent..."

How terrible. This reminds me of so many boring, unclear, tortuous talks by grad students and faculty.

I've been trying to find it to no avail, but I read somewhere that listeners are more apt to remember something if they required effort to hear it, almost as if the work it took reinforced the memorization of it.

Anyone familiar with that assertion and remember its source? Perhaps I should have had someone whisper it to me in a strange accent.