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Excerpts from Rules for Radicals by Saul Alinsky:

3. "Whenever possible go outside the expertise of the enemy"

4. "Make the enemy live up to its own book of rules."

5. "Ridicule is man's most potent weapon. There is no defense. It is almost impossible to counterattack ridicule. Also it infuriates the opposition, who then react to your advantage."

8. "Keep the pressure on."

11. "If you push a negative hard and deep enough it will break through into its counterside; this is based on the principle that every positive has its negative."

13. "Pick the target, freeze it, personalize it, and polarize it."