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by valleyer 1038 days ago
Yeah, I've seen more than a few public parking facilities that got rid of their existing payment terminals (which take credit card, and sometimes cash) in favor of smartphone-based payment.

I struggle to understand what would motivate it, from the perspective of the parking lot owner. I would presume the up-front cost of the old terminals was already paid off. And they certainly are more user-friendly.

Is it that the new smartphone payment providers are taking a smaller fee? That they are easier to switch between if the fees increase? Or what?

3 comments

The cost for those freestanding systems are usually pretty outrageous.

It’s a market like hotel WiFi. Early on, fancy hotels signed long contracts for shitty WiFi. Remember when you’d pay $10 for some awful WiFi service at the Marriott? Those parking things are the same.

I consulted for an entity that was paying $7.50 for a $25 dip. There’s hundreds of competing smartphone apps… you can even buy a square reader in a trivial scenario and pay 3%. In the government space, stuff like EZPass at airport parking costs $2-5 per transaction!

People vandalize the terminals. People have to collect cash from them. Have to make sure nobody put a skimmer on them.

Physical infrastructure is to be avoided.

This is like Apple Pay. Banks wanted to reap the benefit of technology without paying for the hardware. Better yet people are clamoring to pay $800 for the widgets. Like banks other businesses and even government agencies want to take advantage of BYOD. Better yet if the app replaces manual assistance.