[drones]

Yeah, edited my comment. Agreed that direct outreach is ineffective if you aren't b2b.

If you're selling commercial products for a mass market, I think doing things like sponsored content might be more effective.

If I'm selling products to businesses or a few customers, it's better to do outreach by attending industry events, talks etc... I think the cold approach still works.

[ebiester]

It’s all of the above for B2B. The cold call and email definitely makes some money - that’s why people do it. Ideally, they already know who you are when they get the cold call.