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As I know, in US for large corporations, considered normal customers lost rate ~5% per year, and it is impossible to totally stop. If you don't consider to invest into new product(s), you should invest into retention and into classic ads.
And sure, carefully check your sales funnel, and spend enough to get info,why uninstalling. You should not believe, if somebody claim 0% customers lost rate. Admitting, it is possible, but in most cases will cost more than get new clients on good working sales funnel. All these are classic marketing subjects, don't even think about any "hot new technologies". And sorry, books will not help you soon, because you need about year to train your brain, to think marketing way. Best you could do now, hire good marketing consultant to tune retention and good sales guy to tune sales funnel, and sure, you will need to invest some money to their assistants, because this rate is large enough to make sales dept.
This is not scale of one person. |