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by kureikain 1033 days ago
This is bad advice.

SES is the best among the provider.

They treat spam very seriously, compare to other. You would need to maintain a baseline, failure to do so will get the account into soft-susspend or permanent suspended quickly.

AWS, being an engineering focus product, provider tooling and automated around bouncing, spam reporting handling. Having sophisicated tooling help user deal with that.

They strongly againtst and not suggest end-user to buy dedicated IP. Where as other providers always want user to pay more for "dedicated ip" to "get better delivery".

AWS has procedure, best practice to encounrage slowly warmup when sending mass volume. They had their own rate limit (14 messages per second by default), move the account out of sandbox, a good domain/sender verification.

They are the best among providers when it comes to email.

Sometimes they appear to be worst than others, but that is a specific case. The way email works will always have false positive. If user decided the email is spam(even it isn't) and keep reporting it may appear in a certain spam list.

1 comments

Every SMTP service (Mailgun, Sendgrid, Postmark, etc.) does the same things AWS does to try to prevent spam and has the same features you mention (shared IPs to start, warmup on mass sending, developer tooling, etc.)

Email delivery is a commodity business at this point, hence why there's so many PE rollups in the space.

The fact of the matter is it only takes 1 bad send to end up on a blacklist, and SES is the cheapest so it will always be the most attractive target for spammers/fraudsters.

Am I correct that maybe you run a Saas built off SES and might have incentive to defend?

I run a competitor of SES so I won't defend them.

But the problem is that Mailgun/Sendgrid/Postmark and the like is less senstive to spam and ban. The ban on SES is way heavier and the spam rule is stricer.

Maigun/Sendgrid even suggest to use dedicated IP pool to improve delivery, where as AWS SES doesn't https://docs.aws.amazon.com/ses/latest/dg/dedicated-ip.html https://docs.sendgrid.com/ui/account-and-settings/dedicated-... You can see the tone there.