[ux_designer]

You pay for people, link farmers, to link back to your webpage with specific anchor text. The link farmers typically have a network of websites they can distribute this over, offering you a few hundred or thousand links back to your site with your targeted keywords. Sometimes, the link farms even have good pagerank, which makes it even better.

That's the whole point of the Google backlinks - get as many links back to your site as you can, and you'll get good SEO.

And if you do this, and Google detects it, they nail you.

[palish]

So how much would it cost to "frame" someone else's website for SEO to get them unfairly banned from Google?

I'd never do it; it's just an interesting question.

[stfu]

This is a quite realistic concern. There is a story going around from Germany were smaller online shops were the targets of link-blackmailing. If they refused to pay certain "fees" they were hit by massive amounts of destructive links, i.e. those with "sex", "viagra" or "porn" keywords. Some shops indeed refused to pay and promptly were loosing massive amounts of traffic/customers. Here is the original story, unfortunately only in German: http://www.golem.de/news/google-ranking-wie-ein-erpresser-ei...

[jaredmck]

It's very unlikely. This seems to be one of the reasons google has been turning what appears to be a blind eye toward paid links - it's hard not to throw out the baby with the bath water.

[unimpressive]

Exactly what I was thinking. Probably not any more than it would cost the website owner, however much that is. Depending on how successful your competition is and how much money you have in the bank this could be a viable strategy.

And the implications of that make me shiver a little.

(Disclosure: I have no idea how much it would cost. But my hypothesis is that it would be the same as if the website owner had done it.)

[AznHisoka]

I think Google simply discounts the non-valuable links rather than penalizes the sites. Otherwise things like this can happen.