|
> $100,000 per day for a country with ~5.4 million people is a lot. If even 20 percent used Facebook regularly, then that would still be 10 cents per user per day. It's unlikely that Meta is generating so much profit per user - every day. TFA underestimates the value of user data. From [1]: > by the end of 2022, Meta’s [average revenue per user] worldwide was $10.86. While in US & Canada, it was $58.77; in Europe, it was $17.29; in Asia, $4.61 and in the rest of the world, it was $3.52. $17.29 ARPU, per quarter, comes out at about 19 cents per day. Sure, revenue, not profit, but this is still way above 10c/day. And this is only in Europe, and it doesn't account for all revenue user data can generate. Once adtech has user data, it can sell it in perpetuity on data broker markets, which is likely where the long tail revenues come from. Long after the user stops using FB, or even if they don't use FB at all (shadow profiles). So this fine from a small country is just the cost of doing business for Meta. If every EU country did this, and the fines were incremental, then it _might_ cause Meta to rethink their strategy in the EU. [1]: https://fourweekmba.com/facebook-arpu/ |