Show HN: Askmore – Let an AI run user interviews on your behalf

[julienzmiro]

Hi HN,

We're Arindam and Julien and we're building AskMore.ai. AskMore uses an AI to run user interviews on your behalf. We like to think about it as a new user research method that sits between traditional user interviews and user surveys: It's as easy as sending a survey link but the AI will adapt to the user answers, follow up and dig deeper to provide you with insights as deep as what you'd get in a user interview.

We got the idea after a lot of struggles to get feedback on our other side projects. We couldn't get many user interviews (low response rate, long delays to schedule calls), and surveys were providing answers that were too shallow.

We have a few people running interviews on AskMore and the main benefits we're seeing are: - You can get feedback way faster than if you had to schedule calls (for instance we got more than 40 answers to our own interview in just a few days). - It works in any language so you can interview users you couldn't hear before. - It's more lightweight for the participant so you get a better response rate and it can even be a good first step that can unlock a call. - The AI follows user research best practices (we've been particularly inspired by The Mom Test, but you can override everything) so you don't need to know how to ask the right questions. In fact, I've been amazed multiple times by how the AI would adapt to the conversation and find insights I wouldn't have been able to find myself if I had been conducting the interview.

Something important is that we don't think this should replace traditional interviews. It's still super important to connect directly with your users. But this could be a good complement to get more feedback, or to help making the first step.

It's super early and rough, but it works and we're eager to get more feedback and to see how it behaves on more use cases. Feel free to give it a try (message us on our Intercom, we can provide more free credits) or just share your thoughts on the concept.

Thanks!

[Charlie_Black]

> We couldn't get many user interviews (low response rate, long delays to schedule calls)

How is Askmore helping me with these things you mentioned?

[julienzmiro]

I think mostly in 2 ways: - You usually get a better response rate on AskMore interviews than when you're asking people for a call. Our assumption is that it's just much lighter for the participant and less of a commitment. - It also speeds things up because you send the interview link and people can answer the interview in 5min. So you don't need to have back and forth to schedule a call, wait potentially days until the participant is available.