| I think you've missed my point: San Francisco is a poor choice for the earliest market of Cruise. This argument comes from my interpretation of two books: "Crossing the Chasm" and "The Innovator's Dilemma." Cruise can choose any market they want: any city, any municipality, any closed road network like a resort. I keep arguing that San Francisco is the wrong choice right now. Choosing an early market is an important step in developing a technology business. It doesn't matter how wonderful your technology is, your company needs to succeed in its first market in order to move to another market and then to larger markets. Furthermore, your customers must be willing to put up with the bugs and shortcomings of your product compared to existing technology. If a company overestimates the maturity of their product, they can lose the goodwill of the future customers who don't want to put up with bugs or other shortcomings. I think the big problem that Cruise is facing is that they will be regulated out of existence before they fully debug their product. (For the sake of argument,) if they had used resorts as their first customer, They wouldn't have to worry about being regulated out of existence because they would only have to deal with a government; and they would have had a much easier situation to debug the product. |
There are plenty of regulators and people who's entire job is to figure out if it makes sense in their city or not. Those people are in charge of making that decision for San Francisco, not you.