[tsunamifury]

Google shifted ranking to length under the guise of quality to cover for the increased ad impressions they were getting for those junk rambling articles.

Google has been enshitifiying the web for a good while now, and I used to work there! I worked hard to make the core product more efficient but ultimately your internal goals just override the external ecosystem. And with so much power google was able to exert a shifting force on the web.