[chuckhend]

I agree that is a great approach - build around the main use cases and then make exceptions. I think a lot of companies have legitimate use cases for real-time analytics (outside of their internal decision making), but as you mention, preemptively optimize for the aspiration and leads them towards unnecessary tool and tech sprawl. For example, a marketplace application that shows you the quantity of an item currently available -- you as a consumer use that information to make a decision in seconds, so its a great use-case. Internally, the org probably uses that data for weekly or quarterly forecasting. I've seen use cases like that lead to the "let's make everything real-time", but not every use case benefits the same from real-time.