[ADifferentKyle]

You’re right; the money is meant to make people think twice about the purchase. Like many people in the article, I would buy whatever with the intent of just returning whatever I didn’t need. The extra cost made me reconsider that option. It had a lasting impact on my online buying habits, even though it’s not available to me anymore and hasn’t been in some time (another commenter helped me recall this was jet.com, which was bought out ages ago).