[jandrewrogers]

The term "real-time" is much abused in marketing copy. It is often treated like a technical metric but it is actually a business metric: am I making operational decisions with the most recent data available? For many businesses, "most recent data available" can be several days old and little operational efficiency would be gained by investing in reducing that latency.

For some businesses, "real-time" can be properly defined as "within the last week". While there are many businesses where reducing that operational tempo to seconds would have an impact, it is by no means universal.