[rdl]

Kind of unrelated, but I got introduced to fab.com (and now love it) due to a friend posting a link on fb (to the dirty mermaid sheets). I was upset that I couldn't even see the product without signing up; I certainly wouldn't casually install the iPad app based on casual engagement like that.

I wonder what the correct tradeoff is for you between making it easy for new users to see products, vs. getting signups. You certainly wouldn't want to require users to install the iPad app before seeing products, since that's a huge amount of friction, but even signing up for an account is a fair bit.