[tmcneal]

Now that you know that this segment of customers have a higher lifetime value than non-tablet users, how do you intend to capitalize on this knowledge? I understand you can't get too specific on future strategy... but has this data changed how you intend to develop and market your mobile channel in the future?

[betashop]

Absolutely. I would bet we are one of the few mass market companies trying to think mObile first in terms of marketing , product, etc.

Excuse typos I'm on a plane on my iPad ;-)