[jamiequint]

Hi Jason, thanks for answering questions.

I'm curious if you analyzed your customer profile based on entry point into Fab at all? Do you see the same type buying profile (% of users with purchases/frequency of purchases) on tablet-first vs. web-first customers or are these high tablet numbers mostly a result of pre-existing web customers downloading the tablet app.

In other words, do cohorts of users signing up from a tablet actually outperform users signing up from the web, or are you just migrating users who are already engaged on the web to purchase on tablet?

[betashop]

We do analyze this. We are finding that users who join fab for the first time via iPad convert to purchasers 5x faster than normal.