[mruniverse]

Yes, at the time it was all about desktop publishing and graphic design. It wasn't until the end of the 90s that PCs started to make its way into that niche.

Also it didn't feel like Apple was for consumers until the iPod came out.

[pjmlp]

PCs were already in that niche pretty much all over the world since Windows 95 got introduced, until the Apple recovery they were mostly an US focused company, they weren't going bankrupt for nothing.

In Portugal, nowadays there are Apple Stores all over the big cities, although people still mostly buy them on credit and cable TV deals, back in those days there was a single vendor, Interlog in Lisbon, that would sell for the whole country.

Buying Apple gear meant either traveling to Lisbon, having them coming to the company if big enough or a renowed university, or buying by catalog in the listings from computer magazines.