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by offsky
1040 days ago
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I was recently at a museum and I had two choices to buy a ticket. Buy a paper ticket from a real person or use a self-service kiosk which emails me a ticket for a $5 electronic delivery fee. Why?? I am always baffled by fees for electronic delivery of anything. |
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"Marginal cost of delivery for an electronic ticket is essentially zero so if we can get $5 of marginal revenue then our MR/MC ratio approaches infinity!"