[lotsofpulp]

>Today, it's really hard to make a good profit from the sports content,

Are you sure the “good” in this statement should not be changed to “sufficient”?

Just because broadcasters overpaid for broadcasting rights does not indicate profit, or even good profit, cannot be earned.

Although, broadcasters like ESPN do not even need to exist in a world with broadband. They are trying to stave off their inevitable decline in relevance, and so rather than shut down, they are willing to entertain business with people who they normally would not have.

But I am sure NFL/MLB/European Football Leagues and the rest could make plenty of profit selling video streams of the games directly to customers.