[NolF]

He created the idea at the beginning of the pandemic. His thought process was that the Mr Beast brand would allow smaller stores to carry his product and incentivise people to buy take out from those shops and help during lockdowns.

I don't believe the contract between him and VDC is out outlining the contractual obligations, SLAs, trademark and marketing issues etc.

[stcredzero]

There was an explicit agreement that VDC was not to trademark his brand/likeness. They just went and did it.