| This is a topic I often see overlooked from the user perspective and I'm happy to see more discussion about this. My anecdote: when I was working for a B2C startup we had to ensure we billed customers on the correct date, like OP. Timezones are hard; dates are easy (or so we thought). When we billed a customer on their billing date we had to attempt to take payment at a time, which meant that our naive date handling converted that date into midnight UTC on that date, causing many western European customers to be billed at 23:00 or earlier on the previous day from their perspective. Furthermore, from the operations side we were often dealing things that happened "on a date". I was pushing for at least our internal customer service systems to present two timestamps to agents: the date and time at which the thing occurred in the place that event occurred and also the date and time at which the thing occurred in the customer's location. For example, something being changed about a customer's account at 23:55 in London on a Monday actually happened at 00:55 on Tuesday for the customer in France. However, the timezone information was either not stored or not presented, interfaces were not consistent, and the result was pot luck whether the customer or a member of the customer service team would see Monday or Tuesday. Timezones are hard. Presenting that information in a contextually appropriate way to your own employees and customers can be just as hard. I like that the authors of the article have reached similar conclusions, especially around "dates have timezones". I think datetime capture and presentation is a fantastic UX topic. |
For easier math let's say your business is in GMT tz. People in the Line Islands (Pacific/Kiritimati) will have access to the sale 14 hours before yourself. Then the sale-time occurs in GMT, 24 hours pass, and the sale ends in GMT. But people in American Somoa (Pacific/Midway) will still have the sale active for 11 hours. (Technically someone using satellite internet in the open ocean east of Samoa has 12 hours, but the UTC+12 timezone is completely uninhabited).
Such a sale is kind of a farfetched example, but I've encountered this issue when trying to do analytics reports looking at user data that happens on specific global holidays.