[sottol]

They are very much (ab-)using the old get-you-hooked-by-loosing-money-then-slowly-crank-up-the-prices-til-it-hurts-when-you-have-a-monopoly trick?

The others were never as aggressive in their quest for monopolies and made it on some other merit. Not to say the others are much better, but Temu will have to make that money back somehow, eventually.

Basically price-dumping to destroy the competition and gain market share.

[darwinwhy]

I somehow doubt they're going to destroy Amazon anytime soon. The market they're in reminds me more of Blue Apron/Hellofresh than Uber/Lyft. May as well take advantage their funders' bad bet before the river.

[Scoundreller]

Don't need to "destroy" Amazon to be successful. Just need a few percent of sales.

What I've noticed from Aliexpress reviews is that a lot of reviews are from places that don't have much of an Amazon footprint (e.g. Russia, E. Europe, Mid east).

The other thing is that ship-from-China circumvents a lot of duties that can be hefty on some goods. And sometimes sales taxes (not in USA anymore, but still true elsewhere).