[gkapur]

> Do they not want to anyone offering anything that could compete with any of Hashi's products to be able to use terraform binary at all?

I think they want to make it difficult for SaaS products that embed terraform (or an altered version of terraform I would assume where they have built APIs) in their product. That said, customers can install terraform so you can still hypothetically have an "integration" with Terraform where you call the raw binary (like Atlantis). So basically, they want terraform cloud to have a "privileged" user experience is my guess.