[nerdponx]

It's meant to be sharing in the moment, kind of like Twitter but specifically for images. A lot of organizations use it for marketing and various forms of outreach, e.g. music venues will post concert flyers on Instagram. there are hashtags but no categories beyond that. you are also kind of stuck with the algorithmic "feed" for viewing, you can't group accounts you follow into categories or playlists. The app encourages you to make multiple accounts for such a purpose, and gives you an easy way to switch among them.

[fhekit]

> The app encourages you to make multiple accounts for such a purpose, and gives you an easy way to switch among them

That's how they increase the account count and DAU count on the platform. Bigger numbers, more money from advertisers and more meaningless metrics.

[keiferski]

I would be very surprised if more than 10-15% of Instagram users have more than one account.

[FrenchDevRemote]

lol they actively discourage you from using multiple accounts, they'll often block you

[WallyFunk]

> there are hashtags but no categories beyond that

Hashtags also enable better discovery of your content. Instagram even suggests what hashtags to use, and sometimes the hashtags you pick personally may not even be that popular and limit discoverability.