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I too write a Substack and I have also experienced this. There have been articles that I’ve written that have out performed my expectations, articles that I was sure would do well and flopped, articles that didn’t do well when I initially posted, then suddenly receive a lot of traffic a few months later due to a share, etc.

Very rarely do I write an article, know it will go viral, and then have it do well. It’s still hard when I have a string of bad weeks where nothing does well, because I still want to grow my audience and viewership. I have to remind myself that I started writing because I just desperately wanted to see a certain type of content put out into this world. This means that there are lots of times I write about things I know won’t do well ( a history about BSD, a tutorial about using xml with C#). As my readership grows it can be hard to write those types of articles, but I’m trying to stay true to myself.

Most of the time writing is fun, but there are definitely weeks were it’s hard to feel inspired. But for some reason for me writing just feels like breathing. It’s something I have to do, even if I don’t always enjoy it.