| What differentiates / makes your product "better" than competitors? However one would define "better". Improve (& advertise) that aspect, while keeping other aspects 'good enough' (compared to competitors, or your own standards). Again: however you define "good enough". Maybe not elaborate here. Competition might be reading... ;-) What made users go for your product in the 1st place? Don't know? If so, find out. In this context: > I spoke with all the 14 and they gave me some suggestions and I started including in the product development. Is crucial. If not the most important. User input is valuable. Input from non-paying users too. Possibly even non-users. And fixing bugs, performance issues, integration in user's systems, documentation, etc may be just as important as developing new features. In some sense you may allow users to guide the direction in which product is developed. How much community-steered vs. controlled by yourself, is up to you. Advertising... in initial stages it might be crucial. But it has a cost (as you found out). Word-of-mouth is free, and the best advertising you can get. Even a small userbase might do to keep growing, as long as you keep those users happy. |