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It's a lot harder than it used to be. People today are fatigued by the bombardment of so many shiny new things and the starry-eyed fools peddling these things. It's not just consumers who are feeling it, but businessmen too. I feel the best way to get opportunities is to already have good relationships with people who would be your "in", where they might server as a direct customer or as a connection to a customer. Opportunities are more likely to present themselves over lunch or golf rather than a cold sale attempt, whether it be email or playing the social media game by trying to hook people in some digital "community" by offering them CONTENT!, people see right through that nowadays. I say just get involved. Get part-time jobs in-industry, make friends serendipitously - don't tryhard, and beware of your intent. Don't go "networking". That's cringe, unauthentic. People see through it. Don't fool yourself either. Don't go out and say, "Ah, I'm going to go to this event not as a salesey networky guy, wink wink, of course not! Just looking to be a fun nice guy and offer value to the community! Wouldn't it be convenient if I made 'friends' with someone who might also be my customer! haha what if that happened! That'd be such a nice coincidence haha!". People like authenticity and you can't really lie about it, not even to yourself, it bleeds through. Just get out there and do things and opportunities will present themselves. Be patient, be real, and don't force it. |