[joeamroo]

> “unfortunately”

There only exists few companies with the financial might and margins relative to Opex like Apple and Google, and even rare a company that is controlled by a major shareholder (Meditations on Moloch comes to mind). I don’t see why or how Apple or Google would change their approach to business given the difficulty of doing so coordination wise and the opportunity cost of doing so. I can only see a company doing so if they had an assertive leader at the helm who is ready to pick up the low-hanging fruits of whatever upcoming technology is gonna make the shareholders the most money.