[pests]

Those companies are not always trying to build up a brand and grow though. Some are just fronts until they accumulate enough bad reputation or reviews until they make a new front. The weird names are to keep things unique and help with searches. They are nonsensical so no due diligence has to be done on name collision issues.

Not saying always but it's definitely a thing.

[glonq]

I bought some headphones on Amazon that came with a note offering a $10 refund if I left a 5-star review. I didn't. But several months later when I decided to leave a real review, I found that the product was no longer listed. But an identical product was now sold from a vendor with a near-identical name as the previous vendor. Digging deeper, I see that they even had another different name before I even bought it.

So that's at least 3 different times that this vendor has boosted their reputation and sales by paying for reviews and then switcheroo'd after things slow down.

Meanwhile Amazon happily collects its fees and doesn't give a damn.