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by gauravphoenix
1042 days ago
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This isn't a DocuSign killer yet and won't be for a while until Google get its enterprise story right. DocuSign is deeply integrated with third party workflows in large organizations. That's where the big bucks are and you can build a sticky business. |
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IT sign-off and buying new IT services is hard in many large businesses. This means that it's almost always worth using a built-in feature of software you already have, than going for external software. Add to this the fact that companies almost never have one company account, each team re-buys the same software because services are hard, and the fact that most companies already use DocuSign matters a bit less.
Much of Slack's growth has been built on this[^1]. You can sign up for a free account and start inviting your immediate team. Paying for a small team is well under the typical auto-approved expenses limit, and when you've sunk your cost, got a bunch of people onboard, and proved the value, only then do you go to IT to get it rolled out across the business.
Individuals using this sort of thing, termed "shadow IT", is a good way to grow usage. This feature of docs seems well positioned to grow that way even if DocuSign is available.
[^1]: I worked on a team that was required by the business to use MS Teams. While we waited for the Teams workspace to be provisioned and all the authentication crap to be sorted out we signed up for Slack, invited everyone, and got work done for the 6 months it took to get a working Teams workspace.