[karaterobot]

Not much of a concession to regulators. They could just expand the breadth of offerings from their remaining brands if they wanted to, until they were selling the exact same products.

I am not an FTC regulator, but to me it seems like the shadiest thing Amazon does with its brands is to give them increased prominence in search results. They cannot tell me they don't juice the results to bubble their brands up to the top.

[fauigerzigerk]

It seems rather plausible to me what the article has to say on this exact question:

After that 2020 article, Amazon curbed a yearslong practice in which its own brands were given a boost in the search results on its site in special placements—the kind of edge other sellers could only gain by buying ads—according to the people familiar with the recent changes. That change caused many of Amazon’s brands to be buried in search results, making it harder for items to sell. The cost of warehousing all that inventory was significant for Amazon, making it a target during the cost cutting.

Doesn't mean they stopped the practice completely, but apparently it was enough to make most of their own brands unprofitable.

[wise_young_man]

Why should they not be able to do that since it’s their platform and store front? Should Walmart not be able to position Sam’s Choice before other brands?