Imagine the pleasure in 3-4 years when your 130k car plays an advert on the main screen whenever you start your car, a "feature" that can only be disabled if you pay for the 20$/month premium GM+ package that includes GPS map updates and unlocks the sunroof.
This is more about having and being able to use the data collected from cars. Some auto execs have talked about being able to know your location and the music you're listening to there. Being able to bundle that data and use it is a way to make money.
The allure of money made via stalking and influence is hard to resist.
> “Our research indicates that with the right mix of compelling offerings, customers are willing to spend $135 per month on average for products and services,” said Wexler.
Assuming this is not a maintenance contract, who in their right mind will spend 135$ per month on "products and services" for their car?
I think the CEO's gambit here is that she can keep the reality distortion field up long enough to land $100-150M in compensation by waving hands and saying the word AI.
Does OnStar have that many paying subscribers? I know the cars come with X years of free service but are they really getting that many takers for years X+1 and beyond?