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No no no. First we start with trusted brands you know and love. We use the trust you have in them to slowly build a market around them. With our ad strategy, you’ll start seeing our product as related to Trusted Brand A. You will start seeing comments and reviews for our Brand in the same browsing contexts more and more until our Brand is now correlated enough to Trusted Brand A to remove purchase inhibitions.

After that, we just wait. We know we have you. It’s just a matter of time till you need a product like ours (you’re already our target demo), or an impulse buy occurs.

Without evening knowing it. You’ve been manipulated into trusting our brand, and you’ll think it was all an organic choice.

Nothing malicious or dangerous here.. move along.