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by kelnos 1045 days ago
Advertising, by its very nature, is emotional manipulation with the goal of getting you to give up some of your money for something you most likely don't really need and won't improve your life all that much, if at all. To me, that's evil.

Sure, there are varying degrees of this evil, but IMO even the least-objectionable advertising out there still can't be called "good".

In my experience, the case where advertising gets you to buy something that ends up being materially useful, that you would not have bought (or found a substitute for) without that advertising, is the exception, not the rule.

Oh, and to address your specific example: if you search "best diapers", and get shown ads for diapers, that absolutely is evil, because some ad-presentation algorithm is pushing you toward whatever diapers will generate the most money for the ad network, likely not toward which diapers are best. Not to mention that "best" often means different things to different people, and the ad networks only care about that insofar it increases their profit.

3 comments

> Advertising, by its very nature, is emotional manipulation with the goal of getting you to give up some of your money for something you most likely don't really need and won't improve your life all that much

I've heard somewhere that ads are rich people screaming "give me money".

(i know, i know, but i like it)

> To me, that's evil.

Bill Hicks on marketing: https://www.youtube.com/watch?v=tHEOGrkhDp0

> I've heard somewhere that ads are rich people screaming "give me money".

That makes me think of this Paul Graham piece on "the PR industry, lurking like a huge, quiet submarine beneath the news." [0]

[0] http://www.paulgraham.com/submarine.html

He makes one really good insight:

> If you really want to be a critical reader, it turns out you have to step back one step further, and ask not just whether the author is telling the truth, but why he's writing about this subject at all.

Followed quickly by being hopelessly naïve about the future:

> Whatever its flaws, the writing you find online is authentic. It's not mystery meat cooked up out of scraps of pitch letters and press releases, and pressed into molds of zippy journalese. It's people writing what they think.

>you most likely don't really need and won't improve your life all that much, if at all

People are spending money because they see that they are getting value from something. If people didn't want it or thought it was worthless they would not buy it.

>If people didn't want it or thought it was worseless [sic] they would not buy it.

Thinking something is "worthless" and not wanting something are opinions. A lot of modern advertising attempts to change peoples' opinions, so that they do want something, and think something has worth. It's just like propaganda, which actively attempts to sway peoples' opinions.

Of course, there's only so far you can take this. Convincing anyone who isn't seriously mentally impaired that a sandwich made with literal shit isn't worthless is probably not going to work. But away from the extreme end, there's a lot of room to manipulate people.

I don’t have any ethical concerns with ads. My concern is that it ruins the experience of whatever content I’m trying to consume.

Surprisingly though, for some reason I don’t find podcast ads to be as offensive.