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by 2OEH8eoCRo0 1046 days ago
Is that why there are a seemingly endless number of cards with their own stupid perks? It's a ruse so that people are more likely to forget?
1 comments

I think there's just a statistically reliable number of people who will carry X balance at Y interest rate, and card companies use perks as product differentiation so they can attract more users. If the perks somehow get even more people to ignore their balances, that's just a bonus. At the end of the day the card companies are competing against each other.
And credit card companies make money on usage -- they charge the retailer something like 3% on purchases meaning they make money on the transaction volume regardless of carried balance.