[qwytw]

> biggest revenue source is ads

I don't think that's true if we group all the subscription, "strategic partnership" and other engine related revenue together but yeah, but Ads is about half.

To be fair it might not be that bad because there isn't that much revenue to gain from engine sales, especially using a subscription model (though I don't think royalties are bringing that much revenue for Epic either..). Unity is quite expensive if you're a hobyist, indie or just use it occasionally but it's dirt cheap if you're a mobile ad-filled P2W shovelware developer. IAP is monopolized by Apple/Google so Ads allows Unity to get a bit larger bite of the pie compared to the pittance (compared to overall revenue games made with it make) they get by directly selling the engine.