[red-iron-pine]

lifestyle marketing. goes hand in hand with the AI stuff, really.

if 90% of the market is bullshit, the key is to find the people you trust and want to be similar to.

"This is who I am, and who I'd like to be, and this is what they do and use".

And admittedly, a lot of these oft maligned influencers are actually trying on the makeup on camera, eating the food, etc. Not a random bot but a human.

We'll see if GPT and Midjourney are able to hack that, too.